Handball World Championship 2011 has started a cooperation with its first national sponsor. It's Choice Hotels Scandinavia, which provides about 10 000 overnight stays, including food, for 24 teams, 100 delegates, referees and media representatives.
'We are entering an exciting relation with a major championship. Men's Handball World Championship 2011 offers opportunities for new relationships and access to an interesting network that we can benefit greatly from', says Riitta Östberg, marketing director for Choice Hotels in Sweden.
'Swedish handball is pleased that Choice Hotels Scandinavia has chosen to enter a partnership with Handball2011. To solve the hotel issue is an important task and we are confident that players, referees, delegates, and around 1 500 media representatives will be taken care of well at Choice, says Frank Ström, commercial manager for Handball 2011.
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